Knucklepuck’s SEO Site Audit process was modeled off our Web Discovery, where the primary objective is to catalog and document the scope of work. We define explicit deliverables that our clients are ultimately responsible for implementing.
SEO Site Audit deliverables are scoped a la carte and may include:
SEO Site Audit
Before you invest in SEO, let us draw up your game plan.
SEO Site Audit
Landing Page Audit
Legacy Keyword Analysis
Information Architecture
Redirect Map
Content Strategy
Keyword Mapping
Landing Page Audit
Our Landing Page Audit reflects a comprehensive catalog of URLs pulled from Screaming Frog, Google Analytics, and tools like ahrefs and SEMrush. We aggregate these URLs with crawl data and analytics (when applicable) to compile a site inventory for optimizing on-page ranking signals.
Knucklepuck performs a qualitative analysis of the site content to identify themes that we can translate into tactical action items, including migrating, consolidating, or removing content. This serves as the foundation for ongoing SEO efforts by informing priorities and assessing level of effort.
Knucklepuck performs a qualitative analysis of the site content to identify themes that we can translate into tactical action items, including migrating, consolidating, or removing content. This serves as the foundation for ongoing SEO efforts by informing priorities and assessing level of effort.
Legacy Keyword Analysis
Search engines are constantly evaluating and re-evaluating the pages of your site to determine appropriate keywords to rank. Our Legacy Keyword Analysis assesses the existing keyword footprint (ranking 1-50) to ascertain core themes to build upon.
We look for striking distance keywords ranking on the 2nd and 3rd page that we can elevate quickly to demonstrate positive movement. By tapping into areas with existing momentum, we can expand the keyword focus iteratively as we secure more visibility.
We look for striking distance keywords ranking on the 2nd and 3rd page that we can elevate quickly to demonstrate positive movement. By tapping into areas with existing momentum, we can expand the keyword focus iteratively as we secure more visibility.
The way a site is structured is critical for both users and search engines.
Knucklepuck developed a detailed process for architecting site structure that informs page hierarchy, navigation, and taxonomies to enable visitors to effectively engage with your site.
Knucklepuck developed a detailed process for architecting site structure that informs page hierarchy, navigation, and taxonomies to enable visitors to effectively engage with your site.
Redirect Map
When migrating content, it’s imperative that legacy URLs be analyzed to identify the number of backlinks, keyword rankings, and traffic so that the right content is successfully brought over.
During large scale content migration efforts like a site relaunch or major content reorganization, Knucklepuck delivers a complete list of URL redirects via Google Sheets to preserve any ranking signals associated with these legacy pages.
During large scale content migration efforts like a site relaunch or major content reorganization, Knucklepuck delivers a complete list of URL redirects via Google Sheets to preserve any ranking signals associated with these legacy pages.
Content Strategy
Strong, relevant on-page content signals are critical for driving SEO success. Knucklepuck focuses on competitive research and SERP Analysis to inform our content topics.
Our Content Briefs enable your writers (or ours!) to develop content efficiently to demonstrate your Experience-Expertise-Authoritativeness-Trustworthiness.
Our Content Briefs enable your writers (or ours!) to develop content efficiently to demonstrate your Experience-Expertise-Authoritativeness-Trustworthiness.
Keyword Mapping
Comprehensive keyword research is fundamental to any SEO campaign. Every agency performs keyword research, what sets Knucklepuck apart is how we map keywords across the site to ensure a consistent and consolidated representation of your expertise.
We craft an intentional keyword footprint which we support through tactical internal linking and related resources to convey to search engines that we understand your audience and the contextual language they use to evaluate authoritative sources.
We craft an intentional keyword footprint which we support through tactical internal linking and related resources to convey to search engines that we understand your audience and the contextual language they use to evaluate authoritative sources.
At the end of the Site Audit, Knucklepuck presents the deliverables and hands them off to our clients to implement. If you are looking for ongoing SEO support including keyword research, content strategy, and technical SEO we recommend an SEO Retainer.
Learn more about our SEO Site Audit process.