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How much does digital marketing cost?

Non-transparent pricing has been the accepted norm in our industry for too long. It’s entirely reasonable that you should want to know what your SEO or Paid Media campaigns will cost.
Pricing

Let's talk about money.

Budget is one of the most important variables in sourcing an SEO or Paid Media vendor.

At Knucklepuck, we’re going to discuss your budget in our very first sales call. We want to be intentional about how we scope your project and respectful of your risk tolerance.

We believe that investing in the relationship and being transparent about what is attainable produces more effective communication and clarity on expected outcomes.

Knucklepuck Rates

Knucklepuck’s standard billing rate is $225/hr. This rate ensures that we can attract and retain high-quality consultants that share your commitment to success in Paid Media and SEO.

We use this rate to quote the scope of work required for both retainers and project-based work.

For project-based work such as an SEO Discovery or Paid Media Account Audit, Knucklepuck applies a 20% project management fee.

Advertising Spend

For Paid Media campaigns, you’ll also need to budget for ad spend. There are three primary variables that impact ad spend budget:

Marketing Mix

Each channel (Google Ads, Microsoft, LinkedIn, etc.) requires it’s own ad spend. The more channels you want to advertising in, the bigger budget you need.
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Campaign Depth

Within each channel, the number of campaigns, ad groups, testing variations and audience segments you target will all impact ad spend.
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Industry Competitiveness

Each channel sets their own costs for clicks or placements based on what they determine to be market value for the visibility.
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Interested in learning more?

We’d love to hear from you!
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