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Our Strengths

Focusing on weaknesses prevents failure. Focusing on strengths breeds success.

When it comes to professional development, conventional wisdom suggests businesses focus on our weaknesses because improving shortcomings prevents failure. But Knucklepuck isn’t most businesses, and we don’t exist to deliver the bare minimum. We believe in capitalizing on our team’s strengths to demand the best for our clients.

This perspective that success begets success is the defining principle behind the Clifton StrengthsFinder, a psychology-based assessment that identifies a person’s top five strengths out of a universal list of 34 traits. We use this common language to truly understand our teammates — who they are, why they behave as they do and how to get the most out of them.

Armed with this knowledge, our leadership team can effectively leverage each person’s natural talents to compose winning project management strategies, allocate tasks and drive success for our digital marketing clients.

An Achiever is driven by accomplishment. They are doers and relish the opportunity to cross things off their priority list.

  • Julia Andrews

Analytical thinkers are in constant pursuit of the “why.” They appreciate data and equations. Seeing patterns or solving problems comes easily to them.

  • Tony Camacho

Those with Communication enjoy writing or speaking. They know how to get their point across, whether they’re chatting at the (virtual) watercooler or delivering a keynote presentation.

  • Michael Massey
  • Brett Snyder

Comparing yourself to others is not always a bad thing, especially for people with Competition. These people are motivated by how they stack up to those around them.

  • Carlie Kerechanin
  • Brett Snyder

People with Connectedness strongly believe the whole is greater than the sum of its parts. They are bridge builders, believing there is no such thing as coincidence.

  • Michael Massey

Those that don’t learn from history are doomed to repeat it. People that are strong in Context like to look back at the past to understand the best path moving forward.

  • Carlie Kerechanin
  • Tony Camacho

Developers always see the upside potential. Rather than being blinded by a person’s or project’s challenges, they look for the opportunity for growth and help facilitate it.

  • Michael Massey
  • Carlie Kerechanin
  • Julia Andrews
  • Lizzy Geiling

Empathy is understanding another person’s feelings without judgment. People with this strength are excellent at reading in between the lines with teammates and clients.

  • Lizzy Geiling

People with Harmony favor compromise over conflict. They accept many points of view, making them perfect for tempering friction amongst their peers.

  • Carlie Kerechanin
  • Julia Andrews
  • Lizzy Geiling

People with the Ideation strength are constantly fascinated by new ways of thinking, and love proposing new ideas for solving complex challenges.

  • Tony Camacho

Individualization allows a person to understand how others tick. They recognize the unique qualities that make a person special to help get the most out of each person’s talents.

  • Brett Snyder

Inputs are people who constantly seek to gain knowledge about everything and anything around them. The more they can collect, the happier they are.

  • Tony Camacho

Sometimes labeled as a perfectionist, a Maximizer is always in the pursuit of excellence. They seek opportunities to turn something from “good” into “great”.

  • Lizzy Geiling

Always optimistic, people with Positivity see the glass completely full: half milk and half air. Their friendly nature and encouraging attitude is infectious.

  • Michael Massey
  • Brett Snyder
  • Julia Andrews
  • Lizzy Geiling

Relators are mostly satisfied by close, intimate relationships. They tend to gravitate towards those they genuinely connect with to achieve a desired outcome.

  • Carlie Kerechanin
  • Julia Andrews

People who are Strategic can see both the forest and the trees. They are excellent planners and when making decisions see patterns where others may see complexity.

  • Tony Camacho

WooWoo

Woo stands for Winnings Others Over. Woos are naturally energized by the idea of meeting new people and building connections.

  • Michael Massey
  • Brett Snyder