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Our Strengths

Focusing on weaknesses prevents failure. Focusing on strengths breeds success.

When it comes to professional development, conventional wisdom suggests businesses focus on our weaknesses because improving shortcomings prevents failure. But Knucklepuck isn’t most businesses, and we don’t exist to deliver the bare minimum. We believe in capitalizing on our team’s strengths to demand the best for our clients.

This perspective that success begets success is the defining principle behind the Clifton StrengthsFinder, a psychology-based assessment that identifies a person’s top five strengths out of a universal list of 34 traits. We use this common language to truly understand our teammates — who they are, why they behave as they do and how to get the most out of them.

Armed with this knowledge, our leadership team can effectively leverage each person’s natural talents to compose winning project management strategies, allocate tasks and drive success for our digital marketing clients.

An Achiever is driven by accomplishment. They are doers and relish the opportunity to cross things off their priority list.

  • Tyler Smith
  • Julia Andrews
  • Meghan Furey

Sometimes misunderstood as impatient, Activators crave action. They know how to move the train forward and are enthusiastic about starting it rolling.

  • Meghan Furey

People with Adaptability are not phased by change. Those with this strength are well-suited to taking on last-minute projects or coping with unforeseen circumstances.

  • Tyler Smith

Analytical thinkers are in constant pursuit of the “why.” They appreciate data and equations. Seeing patterns or solving problems comes easily to them.

  • Tony Camacho
  • Charles Gary II
  • Tom Dempster

Those with Communication enjoy writing or speaking. They know how to get their point across, whether they’re chatting at the (virtual) watercooler or delivering a keynote presentation.

  • Brett Snyder

Comparing yourself to others is not always a bad thing, especially for people with Competition. These people are motivated by how they stack up to those around them.

  • Charles Gary II
  • Tyler Smith
  • Brett Snyder

Equity and fairness are important to people with Consistency. They give credit where credit is due and value rules because they level the playing field for everyone.

  • Charles Gary II
  • Tom Dempster

Those that don’t learn from history are doomed to repeat it. People that are strong in Context like to look back at the past to understand the best path moving forward.

  • Tony Camacho

Developers always see the upside potential. Rather than being blinded by a person’s or project’s challenges, they look for the opportunity for growth and help facilitate it.

  • Tom Dempster
  • Julia Andrews
  • Meghan Furey
  • Lizzy Geiling

Empathy is understanding another person’s feelings without judgment. People with this strength are excellent at reading in between the lines with teammates and clients.

  • Carmen White
  • Tyler Smith
  • Lizzy Geiling

Requiring a direction and a destination, individuals with the Focus strength thrive when there is an end goal in place to help determine priorities.

  • Charles Gary II

People with Harmony favor compromise over conflict. They accept many points of view, making them perfect for tempering friction amongst their peers.

  • Tom Dempster
  • Julia Andrews
  • Lizzy Geiling

People with the Ideation strength are constantly fascinated by new ways of thinking, and love proposing new ideas for solving complex challenges.

  • Tony Camacho
  • Carmen White

Includers grab the person standing in the corner by themselves and make them a part of the group. They are extremely accepting of others and ensure no one is left out.

  • Carmen White

Individualization allows a person to understand how others tick. They recognize the unique qualities that make a person special to help get the most out of each person’s talents.

  • Carmen White
  • Brett Snyder

Inputs are people who constantly seek to gain knowledge about everything and anything around them. The more they can collect, the happier they are.

  • Tony Camacho
  • Carmen White

Learners crave knowledge and are eager to explore new skills. They thrive in environments that facilitate their journey from initial exposure to competence to mastery.

  • Meghan Furey

Sometimes labeled as a perfectionist, a Maximizer is always in the pursuit of excellence. They seek opportunities to turn something from “good” into “great”.

  • Lizzy Geiling

Always optimistic, people with Positivity see the glass completely full: half milk and half air. Their friendly nature and encouraging attitude is infectious.

  • Brett Snyder
  • Julia Andrews
  • Lizzy Geiling

Relators are mostly satisfied by close, intimate relationships. They tend to gravitate towards those they genuinely connect with to achieve a desired outcome.

  • Julia Andrews

People with Responsibility pride themselves on their reputation for being reliable and trustworthy. They invariably do what they say.

  • Tom Dempster

If something is broken, a person with Restorative will be first in line to fix it. Finding solutions to repair or enhance comes naturally to them.

  • Charles Gary II

People who are Strategic can see both the forest and the trees. They are excellent planners and when making decisions see patterns where others may see complexity.

  • Tony Camacho

WooWoo

Woo stands for Winnings Others Over. Woos are naturally energized by the idea of meeting new people and building connections.

  • Tyler Smith
  • Brett Snyder
  • Meghan Furey