When it comes to professional development, conventional wisdom suggests businesses focus on our weaknesses because improving shortcomings prevents failure. But Knucklepuck isn’t most businesses, and we don’t exist to deliver the bare minimum. We believe in capitalizing on our team’s strengths to demand the best for our clients.
This perspective that success begets success is the defining principle behind the Clifton StrengthsFinder, a psychology-based assessment that identifies a person’s top five strengths out of a universal list of 34 traits. We use this common language to truly understand our teammates — who they are, why they behave as they do and how to get the most out of them.
Armed with this knowledge, our leadership team can effectively leverage each person’s natural talents to compose winning project management strategies, allocate tasks and drive success for our digital marketing clients.