Knucklepuck believes due diligence is critical to execute successful, profitable campaigns.
For many clients, they already understand the value of Paid Media. They are running campaigns, often for many years, but they struggle to realize a strong return on that investment.
The first thing Knucklepuck does is dig into your existing campaigns. We don’t always need to reinvent the wheel so we look for what has already performed particularly well. We also want to gain a deep understanding of the historical data to better interpret the results from past testing.
We can assess the level of effort required to rearchitect campaign structure, draft new ad copy, and expand keyword coverage. We evaluate negative keywords/placements and recommend bid management strategies that will better optimize your ad spend.
During the Account Audit, we are effectively developing our initial project plan for ongoing account management. Our goal is to present a clear plan that demonstrates how Knucklepuck will leverage our consulting retainer to produce maximum return on your Paid Media investment.
