Paid Media Account Expansion
Growth requires a consistent, concerted effort to identify and replicate positive trends from our active Paid Media campaigns.
The Process
Account expansion includes building out new ad groups or keywords within existing campaigns, as well as broadening the marketing mix to introduce new channels and audience segments. We establish KPIs for each expansion initiative and evaluate the success relative to the marketing mix as a whole.
Growth requires a consistent, concerted effort to identify and replicate positive trends from our active Paid Media campaigns. We gather data from the initial campaigns to prioritize investments in other channels, allowing us to remain objective and strategic in our recommendations.
PRICING
Fixed Agency Fees
Knucklepuck operates on a retainer model, which holds us accountable to growth once we establish efficiencies of scale. We look for ways to maximize our consulting hours to drive a positive return because we know this is the most compelling way for us to justify Knucklepuck’s value.
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