Summary
Starting with two entrepreneurial Ph.D.s in 2008, Nuventra Pharma Sciences has grown to more than 50 scientific consultants and has earned a spot on the Inc. 5000 list of fastest growing companies for the past 6 years. That growth has been supported by search engine optimization (SEO) to dominate a niche audience and drive targeted organic traffic which helped them be purchased by CATO SMS.
The Challenge
Nuventra has a narrow niche with prospects that are difficult to identify and reach, especially through inbound channels like SEO. While search volume in the industry may be limited, user intent is high within targeted audience segments hoping to acquire federal approval for new pharmaceutical drugs.
Insights
Nuventra offers expert guidance for drug development ventures, helping their clients avoid costly missteps and decrease the possibility of regulatory rejection. To get qualified prospects to self-identify, Nuventra needs their content to be easy to find, access, and convert.
The Solution
- On-Page SEO Services
- SEO Keyword Research
- Technical SEO Support
To build organic traffic of target prospects, Knucklepuck set up a robust SEO strategy including:
- A comprehensive technical SEO assessment that identified issues with the site’s infrastructure to ensure proper crawling and indexing of website pages by search engines.
- Keyword research that identified the specific language that Nuventra’s target audience used and established themes that could be applied to each stage of the user journey.
- Mapping of keywords across Nuventra’s site pages to promote consistent themes to both search engines and users.
- Content briefs for Nuventra site pages that provided SEO direction on creating new copy and optimized meta data that resonated with their target audience and improved visibility across search engines.
- Ongoing analytics and reporting to provide insights on the site’s performance in traffic, rankings and conversions.
The Results
Knucklepuck has helped Nuventra achieve impressive growth figures for a number of years. Comparing 2019 to 2018, Nuventra saw a +112% increase in organic Contact Us conversions and a +245% increase in traffic to its key Services pages.
Comparing 2018 to 2020, Nuventra saw a 486% increase in organic traffic and a 162% increase in organic lead-driving conversions. Nuventra saw their average monthly organic sessions increase from 3,797 in 2018 to 22,239 in 2020.
“When we launched the Nuventra site,” recalls Marketing Manager, Heather Mills, “we had a lot of content, but were missing opportunities. We weren’t in a position to add SEO exclusive personnel, so we brought in Knucklepuck to supplement our marketing team.”
“We have been extraordinarily happy with the results Knucklepuck delivers and the process of working with their SEOs,” continued Mills. “With Knucklepuck we are consistently seeing organic growth with new website visitors along with increased completion of contact forms bringing Nuventra new leads.”
