You, our future SEO Consultant, are motivated and highly engaged from the beginning. We offer the opportunity for you to contribute to the ongoing growth of our SEO department by cultivating strong client relationships and assisting in the development of junior team members.
We are looking for someone who can step in and make an immediate impact on our SEO team. We need someone who can identify optimization opportunities and execute a tactical plan to drive organic growth. We expect you to understand how to evaluate keyword targets, optimize on-page content, and promote the expertise, authoritativeness, and trustworthiness of our clients’ websites.
The SEO Consultant is critical to the success of our marketing arm and will help shape Knucklepuck’s growth, ensuring we are delivering modern and innovative solutions that drive results.
This is a client-facing role, so you will engage directly with our clients to align on expectations, communicate progress of our SEO initiatives, and report on the impact of those initiatives. We hire for soft skills because these are critical for removing roadblocks and advancing our SEO efforts.
You will report to the Marketing Manager and will work closely with SEO Strategists, Senior SEO Consultants, and Junior SEO Consultants to support Knucklepuck’s growing client portfolio.
Success in this role means driving client success that results in strong client retention, referrals, and expansion opportunities for Knucklepuck. You need to be a true team player who is enthusiastic about applying your expertise to share in our growth.
Our most successful SEO Consultants are:
- Committed to embracing our Core Values of Accountability, Integrity, and Empathy, practicing these daily
- Experienced digital marketers, with 1-3 years of SEO and account management experience
- Knowledgeable of on-page and technical SEO best practices, including keyword research, content optimization, internal linking, and information architecture
- Results-focused with an emphasis on execution to ensure Knucklepuck implements tactical action items that drive our SEO strategies forward
- Strong communicators with an ability to coordinate effectively between Knucklepuck and our SEO clients.
- Detail-oriented and organized to help manage tasks, meet deadlines, and manage multiple projects simultaneously
- Creative problem-solvers and strategic thinkers with an ability to adapt to shifting priorities while still maintaining progress toward strategic objectives
- Passionate about the digital space and how search engines connect businesses and consumers online
- Familiar with Google Docs, Google Sheets, and Google Drive
Your primary responsibilities will include:
- Managing Knucklepuck’s SEO clients. This includes producing and executing project plans, running client meetings, delegating tasks to support team members, and managing expectations internally and externally. This is a client-facing role
- Supporting fellow SEO Consultants, Sr. SEO Consultants, and SEO Strategists on medium to large projects, including strategic deliverables on Discovery projects and reporting
- Capturing feedback and action items from client meetings to document next steps in Knucklepuck’s project management system
- Conducting audits of current client’s digital footprint and use insights to drive ongoing SEO strategy and site improvements
- Advising clients and fellow team members on SEO best practices for performing keyword research, optimizing metadata, and developing other on-page SEO recommendations
- Effectively communicating technical SEO action items with web developers and other points of contact to ensure proper implementation of recommendations
- Researching competitors to determine additional strategic SEO opportunities based on industry trends
- Keeping clients and fellow team members up to date on new trends, algorithms, and SEO tactics
- Using insights from client analytics to inform ongoing strategy and to proactively pivot based on SEO performance
- Assisting Junior team members complete their 180-day training program through training demonstrations, feedback, and hands-ons on assignments
It would be great if you have:
- Agency experience
- Published SEO thought leadership
- Familiarity with web analytics (e.g. Google Analytics, GA4, Google Tag Manager) and opportunity analysis tools (e.g. Ahrefs, SEMRush, Screaming Frog)
- Google Analytics Certification, Google Ads Certification, Bing Ads Certification. Training materials are freely available and there is no cost to complete these certifications
- Experience with WordPress and/or website development