Paid Media Consultant

We are a fully remote digital agency dedicated to driving sustainable, bottom-line growth for our clients. To accomplish these goals, we become an extension of our clients’ teams to create extraordinary web experiences.

Our team is comprised of top-notch people specializing in SEO and Paid Media. We mirror our industry — innovative, creative, and growing — but we also reflect a unique mission to build up those around us with our specialized skill sets.

Knucklepuck is committed to consciously embracing a diverse, equitable, and inclusive culture as an extension of our core values. We build trust by Embracing Personal Accountability, we Create Value by going beyond what is expected, and we practice empathy to Advance the Good of the Other.

To ensure optimal collaboration with our team, we are only reviewing and accepting applications from those who live in the U.S.

You, our future Paid Media Consultant, are motivated and highly engaged from the beginning. We offer the opportunity for you to contribute to the ongoing growth of our Paid Media department by cultivating strong client relationships and assisting in Knucklepuck’s marketing efforts to help us grow this portfolio.

This is a full-time, exempt position. You will have some flexibility in work hours but must complete the majority of your role between Knucklepuck’s Core Hours of 10 AM – 4 PM ET. 

There are three main components of this role:

• Client & Project Management – This is a client-facing role, so you will engage directly with our clients to align on expectations, communicate the progress of our Paid Media initiatives, and report on the impact of those initiatives. We hire for soft skills because these are critical for removing roadblocks and advancing our Paid Media efforts. You will create and manage all task assignments in our project management tool to ensure timely completion.
• Strategy Development – As the Subject Matter Expert (SME), you will be the most knowledgeable about the account and will identify Paid Media priorities that will help clients reach their goals.
• Execution & Reporting – You will execute the strategy you developed, getting hands-on with the Paid Media platforms and directly speaking to the impact of your tactics. We need someone who can identify campaign optimization opportunities and execute a tactical plan to drive Paid Media growth. We expect you to understand how to review budget allocations, keywords, audiences, and ad copy to identify ways to improve messaging and calls to action. Depending on the size of the project, you may have additional support team members to help with execution.

You will report to the VP of Client Services and will work closely with our Paid Media Consultant, and other marketing team members to support Knucklepuck’s growing client portfolio. You must be able to take direction, accept feedback, and cultivate strong professional relationships both externally (with clients, experts, sources, etc.) and internally (with colleagues across departments at all levels within the company).

Success in this role means driving client success that results in strong client retention, referrals, and expansion opportunities for Knucklepuck. You need to be a true team player who is enthusiastic about applying your expertise to share in our growth.

• Committed to our Core Values of Embracing Personal Accountability, Creating Value, and Advancing the Good of the Other, practicing these daily
• Experienced digital marketers with at least 4 years of Paid Media strategy and execution (especially with Google Ads, Microsoft Ads, and LinkedIn Ads) and project management experience. Additional platform experience nice-to-have. (Ex – Meta Ads, X Ads, Reddit Ads)
• Able to provide creative and landing page recommendations. Hands-on experience with landing page builders (HubSpot, Unbounce, etc) is a plus.
• Comfortable using common reporting tools (GA4, Looker Studio) to convey detailed insights with actionable takeaways.
• Results-focused with an emphasis on the creation and execution of Paid Media strategies to deliver successful client outcomes.
  Strong verbal and written communicators with an ability to coordinate effectively between Knucklepuck and our Paid Media clients.
• Detail-oriented and organized to help manage tasks, meet deadlines, and manage multiple projects simultaneously
• Creative problem-solvers and strategic thinkers with an ability to adapt to shifting priorities while still maintaining
• progress toward strategic objectives
• Passionate about the digital space and how search engines connect businesses and consumers online
• Familiar with Google Docs, Google Sheets, and Google Drive

Your primary responsibilities will include:

• Managing and retaining Knucklepuck’s Paid Media clients. This includes producing and executing project plans, running client meetings, and managing expectations internally and externally. This is a client-facing role where project management is a crucial skill
• Supporting fellow Paid Media team members on medium to large retainer projects, including strategic deliverables and reporting
• Capturing feedback and action items from client meetings to document next steps in Knucklepuck’s project management system (Asana)
• Conducting audits of current client’s digital footprint and use insights to drive ongoing Paid Media strategy and campaign performance
• Advising clients and fellow team members on Paid Media best practices for performing bid & budget management, optimizing ad copy, keywords, etc.
• Researching competitors to determine additional strategic Paid Media opportunities based on industry trends
• Keeping clients and fellow team members up to date on new trends, algorithms, and digital tactics
• Using insights from client analytics to inform ongoing strategy and to proactively pivot based on campaign performance
• Identifying opportunities for client upsells and cross-sells
• Assisting in developing case studies that highlight the successes of Paid Media clients, as delegated by Management
• Contributing towards updating the Paid Media deliverable/process templates to improve efficiency and the quality of services offered

It would be great if you have:

• Agency experience, managing multiple clients/projects at once
• Published Paid Media thought leadership
• Familiarity with web analytics (e.g. Google Analytics, GA4, Google Tag Manager)
• Google Analytics Certification, Google Ads Certification, Bing Ads Certification.
• Experience with landing page development, conversion rate optimization (CRO), WordPress, and/or website development
• Experience with EOS

Base salary range is $55-$70k USD. Your final offered compensation will be determined by your skills, thought leadership, and experience.

At Knucklepuck, you will receive the following benefits.

• 15 days of PTO (increases after 3yrs); unlimited sick leave
• Office closure between Christmas and New Years Day
• Paid parental leave after 1 year
• 401k with 4% company match
• Flexible work hours
• Provided Macbook and other essential WFH equipment
• Contributions toward a competitive medical plan, including dental and vision
• Professional development opportunities such as our book club, conferences, or webinars
• Virtual teambuilding events throughout the year (ex. cooking class, escape room, trivia) not to mention the occasional holiday gift or treat
• Company retreat and other in-person events (ex. concerts, sporting events, city-wide scavenger hunts)
  Brettgammon. Ask us about it 😉
• Knucklepuck gear, stickers, and more!
• Startup business mentality: personal growth potential, career advancement and the opportunity to make a meaningful impact on Knucklepuck’s growth

Knucklepuck thrives on growth from within. This role will serve an integral part of our paid media team and be afforded significant growth opportunities across the organization.

Knucklepuck understands that each of our team members has unique strengths, which is why we offer a variety of vertical and horizontal growth paths to our employees. Knucklepuck has both management and individual contributor roles, which allows us to nurture your greatest potential within the company.

As part of our commitment to Diversity, Equity, and Inclusion, we welcome all applicants, regardless of race, age, color, religion, national origin, sex, ability, or gender identity. We encourage Black, Indigenous, and people of color (BIPOC) as well as Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ+) to apply.

We want to meet our military veterans and full-time parents looking to re-enter the workforce. We welcome those with public and private sector backgrounds.

We have no roles at Knucklepuck that require a college degree.

We are privileged to work in an industry that requires no formal education and we feel compelled to use our position as a growing company to provide opportunities for under-represented groups.

When you apply, we only have one rule: no resumes or cover letters. We know these are time consuming to put together (and time consuming to review). We also recognize that higher education institutions train their students how to write resumes to present an overly favorable impression of a person’s skills. This gives an unfair advantage to those who attended college or were fortunate enough to pursue professional development over providing for themselves or their family.

We believe it is most important to evaluate how you will contribute as our Paid Media Consultant. Our application process is precisely tailored with questions that allow you to tell us (in your own words) how you will contribute in this role.

Everyone has life experience that informs their worldview, and we strive to eliminate factors that could trigger bias based on location, education, race, gender, and personal life circumstances.

We consider candidates based on your ability to do the job we’re hiring for, not the jobs you had before. Our interview process is designed for you to show us why you are the right fit for Knucklepuck and how your skills will help us achieve our goals.

If our Paid Media Consultant position feels like a good fit, follow the button to show us what you got! We’re eager to meet you 🙂