Expectation-setting is absolutely crucial for a successful partnership. This is especially true for Paid Media projects, as people are not…
If you follow digital marketing news, you’ve likely encountered SEOs in a tizzy about Google’s recently announced algorithm update: The…
Google is aggressively pushing Performance Max campaigns in 2022, but advertisers still have hesitations regarding performance, the lack of control…
A common theme in my last few articles is how to address changes made to the Google Ads platform. Previous…
You and Google have been seeing each other for a while now and things are starting to get serious. “This…
What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be…