SEO Consultant

We are a fully remote digital agency dedicated to driving sustainable, bottom-line growth for our clients. To accomplish these goals, we become an extension of our clients’ teams to create extraordinary web experiences.

Our team is comprised of top-notch people specializing in SEO and Paid Media. We mirror our industry — innovative, creative, and growing — but we also reflect a unique mission to build up those around us with our specialized skill sets.

Knucklepuck is committed to consciously embracing a diverse, equitable, and inclusive culture as an extension of our core values. We build trust by Embracing Personal Accountability, we Create Value by going beyond what is expected, and we practice empathy to Advance the Good of the Other.

To ensure optimal collaboration with our team, we are only accepting applications from those who live in the U.S.

You, our future SEO Consultant, are motivated and highly engaged from the beginning. We offer the opportunity for you to contribute to the ongoing growth of our SEO department by cultivating strong client relationships and assisting in the development of junior team members.

We are looking for someone who can step in and make an immediate impact on our SEO team. We need someone who can identify optimization opportunities and execute a tactical plan to drive organic growth. We expect you to understand how to evaluate keyword targets, optimize on-page content, and promote the expertise, authoritativeness, and trustworthiness of our clients’ websites.

The SEO Consultant is critical to the success of our marketing arm and will help shape Knucklepuck’s growth, ensuring we are delivering modern and innovative solutions that drive results.

This is a client-facing role, so you will engage directly with our clients to align on expectations, communicate progress of our SEO initiatives, and report on the impact of those initiatives. We hire for soft skills because these are critical for removing roadblocks and advancing our SEO efforts. 

You will report to the VP of Client Services but will also take direction from the SEO Team Lead or Senior SEO Consultant for your assigned accounts, and work closely with other SEO Consultants. You must be able to take direction, accept feedback, and cultivate strong professional relationships both externally (with clients, experts, sources, etc.) and internally (with colleagues across departments at all levels within the company).

Success in this role means driving client success that results in strong client retention, referrals, and expansion opportunities for Knucklepuck. You need to be a true team player who is enthusiastic about applying your expertise to share in our growth.

Our most successful SEO Consultants are:

• Committed to our Core Values of Embracing Personal Accountability, Creating Value, and Advancing the Good of the Other, practicing these daily
• Experienced digital marketers, with 1-3 years of SEO and account management experience
• Knowledgeable of on-page and technical SEO best practices, including keyword research, content optimization, internal linking, and information architecture
• Results-focused with an emphasis on execution to ensure Knucklepuck implements tactical action items that drive our SEO strategies forward
• Strong communicators with an ability to coordinate effectively between Knucklepuck and our SEO clients.
• Detail-oriented and organized to help manage tasks, meet deadlines, and manage multiple projects simultaneously
• Creative problem-solvers and strategic thinkers with an ability to adapt to shifting priorities while still maintaining progress toward strategic objectives
• Passionate about the digital space and how search engines connect businesses and consumers online
• Familiar with Google Docs, Google Sheets, and Google Drive

Your primary responsibilities will include:

• Managing Knucklepuck’s SEO clients. This includes producing and executing project plans, running client meetings, delegating tasks to support team members, and managing expectations internally and externally. This is a client-facing role where project management is a crucial skill
• Supporting fellow SEO Consultants, Sr. SEO Consultants, and the SEO Team Lead on medium to large projects, including strategic deliverables on Discovery projects and reporting
• Capturing feedback and action items from client meetings to document next steps in Knucklepuck’s project management system (Asana)
• Conducting audits of current client’s digital footprint and using insights to drive ongoing SEO strategy and site improvements
• Advising clients and fellow team members on SEO best practices for performing keyword research, optimizing metadata, and developing other on-page SEO recommendations
• Effectively communicating technical SEO action items with web developers and other points of contact to ensure proper implementation of recommendations
• Researching competitors to determine additional strategic SEO opportunities based on industry trends
• Keeping clients and fellow team members up to date on new trends, algorithms, and SEO tactics 
• Using insights from client analytics to inform ongoing strategy and to proactively pivot based on SEO performance
• Identifying opportunities for client upsells and cross-sells
• Assisting in developing case studies that highlight the successes of SEO clients
• Contributing to company thought leadership by developing blog content related to SEO strategy and expertise
• Contributing towards updating the SEO deliverable/process templates to improve efficiency and the quality of services offered

It would be great if you have:

• Agency experience, managing multiple clients/projects at once
• Published SEO thought leadership
• Familiarity with web analytics (e.g. Google Analytics, GA4, Google Tag Manager) and opportunity analysis tools (e.g. Ahrefs, SEMRush, Screaming Frog)
• Google Analytics Certification, Google Ads Certification, Bing Ads Certification. 
• Experience with WordPress and/or website development

Knucklepuck thrives on growth from within. This role will serve an integral part of our marketing team and be afforded significant growth opportunities across the organization.

Knucklepuck understands that each of our team members have unique strengths, which is why we offer a variety of vertical and horizontal growth paths to our employees. Knucklepuck has both management and individual contributor roles which allow us to nurture your greatest potential within the company.

Base salary range is $50-$70k USD. Your final offered compensation will be determined by your skills and experience.

At Knucklepuck, you will receive the following benefits.

• 15 days of PTO (increases after 3yrs); unlimited sick leave
• Office closure between Christmas and New Years Day
• Paid parental leave after 1yr
• 401k with 4% company match
• Flexible work hours
• Provided Macbook and other essential WFH equipment
• Contributions toward a competitive medical plan, including dental and vision
• Professional development opportunities such our book club, conference, or webinars
• Virtual teambuilding events throughout the year (ex. cooking class, escape room, trivia) not to mention the occasional holiday gift or treat
• Brettgammon. Ask us about it 😉
• Knucklepuck gear, stickers, and more!
• Startup business mentality: personal growth potential, career advancement and the opportunity to make meaningful impact on Knucklepuck’s growth

As part of our commitment to Diversity, Equity & Inclusion, we welcome all applicants, regardless of race, age, color, religion, national origin, sex, ability, or gender identity. We encourage Black, Indigenous, and people of color (BIPOC) as well as Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ+) to apply.

We want to meet our military veterans and full-time parents looking to re-enter the workforce. We welcome those with public and private sector backgrounds.

We have no roles at Knucklepuck that require a college degree.

We are privileged to work in an industry that requires no formal education and we feel compelled to use our position as a growing company to provide opportunities for under-represented groups.

When you apply, we only have one rule: no resumes or cover letters. We know these are time consuming to put together (and time consuming to review). We also recognize that higher education institutions train their students how to write resumes to present an overly favorable impression of a person’s skills. This gives an unfair advantage to those who attended college or were fortunate enough to pursue professional development over providing for themselves or their family.

We believe it is most important to evaluate how you will contribute as our SEO Consultant. Our application process is precisely tailored with questions that give you an opportunity to tell us (in your own words) how you will contribute in this role.

Everyone has life experience that informs your worldview and we strive to eliminate factors that could trigger bias based on location, education, race, gender, and personal life circumstances.

We consider candidates based on your ability to do the job we’re hiring for, not the jobs you had before. Our interview process is designed for you to show us why you are the right fit for Knucklepuck and how your skills will help us achieve our goals.

If our SEO Consultant position feels like a good fit, follow the button to show us what you got! We’re eager to meet you 🙂